How do customers discover our apps? Where do they engage, convert or drop off? And how can data help us create a better digital experience?
As our Digital Data Analyst, App Analytics, you will turn customer behaviour into insights that directly influence our mobile app experience and product roadmap. Working within our B2C Digital Experience team, you will analyse the full app customer journey across iOS and Android – from acquisition and onboarding to engagement, conversion and retention.
This is more than a reporting role. You will work hands\-on with Google Analytics 4 (GA4\), Firebase and SQL, partner closely with product managers and developers, and use data to answer real product questions and identify opportunities for improvement.
AI will also be an important part of how you work. We are looking for someone who already uses AI in a practical, hands\-on way to make analytics faster and smarter – from automating repetitive tasks to accelerating analysis and exploring new ways of generating insights.
*More About The Role** * Analyse the end\-to\-end mobile app customer journey, including acquisition, onboarding, activation, engagement, conversion, retention, churn and reactivation * Use GA4 and Firebase to analyse customer behaviour, events, funnels, screen flows, feature adoption and in\-app drop\-offs across iOS and Android * Own and continuously improve app analytics tracking together with product managers and developers, ensuring new features are measurable from launch * Use SQL and modern data platforms such as Databricks to explore large event datasets, identify behavioural patterns and turn data into actionable product insights * Evaluate app releases, experiments, push notifications, deep links and new features, helping teams understand what drives customer engagement and business outcomes * Apply AI and agentic AI tools in your daily analytics work to automate repetitive tasks, accelerate insight generation and develop smarter ways of solving data problems * Build dashboards and self\-service reporting while acting as a trusted analytics partner to product, marketing, engineering and market teams*More About You** * Bachelor’s degree in business, economics, statistics, mathematics, data analytics or a related field, combined with approximately 3–5 years of experience in digital, app or product analytics * Strong hands\-on experience with Google Analytics / GA4 and a solid understanding of event\-based…