***Job Title:**
Digital Marketing Specialist
*Location:**
Frankfurt am Main, Germany
*Company:**
BYD Automotive GmbH**
**About BYD**
Our Purpose is to
***build a zero\-emission future that reconnects humanity with nature.***
We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.
BYD is a leading, high\-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero\-emission ecosystem.
*BYD Automotive GmbH**
is a leading global electric vehicle manufacturer specializing in innovative, sustainable mobility solutions. As part of the BYD Group, the company focuses on developing cutting\-edge electric cars, integrating advanced technology with eco\-friendly design to drive the future of transportation.
*Key Responsibilities:**
* Develop and implement performance\-driven digital strategies to increase website traffic and optimize user conversion.
* Plan, execute, and optimize biddable media campaigns across platforms such as Google Ads, Meta, and Bing, using data\-informed keyword targeting and bid management.
* Manage programmatic advertising initiatives to efficiently reach defined target audiences at scale.
* Drive SEO strategy by improving site structure, metadata, keyword content, and backlink profiles to boost organic visibility.
* Continuously optimize website performance, focusing on speed, mobile responsiveness, and user experience to enhance lead generation and conversion rates.
* Monitor campaign performance using analytics tools and provide actionable insights to improve effectiveness and ROI.
*Requirements:**
* Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
* At least 5–6 years of hands\-on experience in digital marketing, with a strong focus on SEO and paid media.
* Proficient in managing campaigns across Google Ads, Meta (Facebook/Instagram), and Bing Ads.
* Solid understanding of programmatic advertising platforms and audience targeting strategies.
* Strong knowledge of SEO best practices, analytics tools (e.g., Google Analytics, Search Console), and web optimization techniques.
* Experience with CMS systems and a good eye for UX/UI and conversion rate optimization (CRO).
* Fluency in English and German is required.
*Why Join Us?**
* Opportunity to work in a dynamic and innovative industry.
* Competitive salary and benefits.
* Exposure to global automotive trends and strategies.
* A collaborative team environment that fosters professional growth.