*Digital Marketing \& Event Specialist**
**Location:**
Frankfurt, Germany (hybrid)
* **Department:**
Global Marketing
* **Reports to:**
Global Events Manager
*About the Role**
We are looking for a dynamic and results\-driven Digital Marketing \& Event Specialist to lead the planning and execution of integrated digital marketing programs and events across Europe.
In this role, you will combine hands\-on event coordination, impactful campaign development, digital asset creation, and marketing automation support. Working closely with Sales, Marketing, Product Management, and external vendors, you will deliver consistent brand experiences that boost awareness, engagement, lead generation, and measurable business growth.
*Key Responsibilities**
**Integrated Campaigns:**
Develop and execute digital marketing and event promotion plans aligned with regional priorities and brand guidelines.
* **Event Planning \& Execution:**
Coordinate end\-to\-end delivery of exhibitions, conferences, user\-group meetings, customer programs, and internal events.
* **Event Operations:**
Manage event budgets, timelines, vendor negotiations, venue/exhibit requirements, space design, travel, logistics, and on\-site support.
* **Digital Content \& Web:**
Design customer\-facing digital assets (graphics, videos, web banners, social posts, email templates, landing pages) and maintain updated webpages and forms.
* **Email \& Marketing Automation:**
Build, test, and execute marketing emails, nurture campaigns, lists, forms, and tracking elements while supporting A/B testing.
* **Paid Media, SEO \& SEM:**
Collaborate to optimize digital advertising across Google, LinkedIn, and YouTube, supporting broader SEO/SEM strategies.
* **Measurement \& Reporting:**
Track key performance indicators (attendance, MQLs, SQLs, pipeline opportunities, and ROI) using Salesforce, Google Analytics, and marketing automation platforms.
What We Are Looking For
**Education:**
Bachelor’s degree in marketing, communications, business, hospitality, or a related field (an advanced degree is a plus).
* **Experience:**
5\+ years of professional experience spanning digital marketing, campaign execution, and event coordination.
* **Technical Expertise:**
3 to 5 years of hands\-on experience with marketing automation platforms and website maintenance.
* **Industry Background:**
Experience working within life sciences, biopharma, or clinical global markets is strongly preferred.
* **Software Proficiency:**
Working knowledge of WordPress, Google Analytics, Google Tag Manager, Salesforce.com, and dashboard tools. Bonus points for Adobe Creative Cloud (InDesign, Photoshop, Illustrator) and video/digital asset production skills.
* **Skills:**
Exceptional project management, organization, copywriting, and cross\-functional collaboration skills, with the ability to interpret analytics and travel as event schedules require.