*Company Description**
Rotho is one of Europe's leading manufacturers of household consumer goods. We have achieved this position through a consistent focus on customer value and the long\-standing expertise of our dedicated employees. Throughout our more than 130\-year history, Rotho has continuously adapted to changing market and customer requirements.
To strengthen our Digital Marketing team in Berlin, we are looking for a hands\-on, creative and well\-organized full\-time team member as a
**Digital Marketing Specialist (m/f/d)**
.
*Your role**
In this role, you will support the execution and coordination of our digital marketing activities across multiple channels. Your main focus will be social media management, digital campaign execution, content production coordination and project management. You will work closely with internal teams, creative partners and external agencies to bring marketing initiatives and product launches to life. We are looking for someone who combines creative understanding with strong organizational skills, takes ownership of their responsibilities and can independently manage multiple projects and deadlines.
*Your responsibilities**
Manage the day\-to\-day activities of Rotho's social media channels, including content planning, scheduling, publishing, community engagement and post boosting across Instagram, Facebook and other relevant platforms.
* Coordinate digital marketing campaigns, including webshop sales campaigns, product launches, brand awareness and conversion activities, from briefing through execution.
* Work closely with internal teams, creative partners and performance marketing agencies to coordinate campaign requirements, creative assets and implementation timelines.
* Coordinate the development and adaptation of content for different digital channels, ensuring assets meet creative requirements, channel specifications and deadlines.
* Plan and coordinate photo and video productions for social media, product launches and digital campaigns, including creative briefs, production timelines, asset selection and feedback rounds.
* Support influencer and UGC marketing activities, including creator research and coordination of content deliverables.
* Set up, test and schedule CRM email campaigns, including newsletters, promotional emails and product launch communications, and support webshop content updates such as banners and landing pages.
* Monitor social media and digital marketing KPIs, support regular performance reporting and identify opportunities for improvement.
* Independently manage assigned projects, coordinate with relevant stakeholders and proactively ensure timelines and deliverables stay on track.
*Your profile**
At least 3 years of relevant professional experience in digital marketing, social media or a comparable role.
* Hands\-on experience managing social media channels, particularly Instagram and TikTok, with an understanding of content planning, community engagement and organic growth.
* Good understanding of digital marketing campaigns and how social media, paid media, content and e\-commerce work together.
* A good eye for creative content and an understanding of what makes effective visuals and videos across different digital channels.
* Experience coordinating digital campaigns, content production or creative projects, including briefings, timelines and feedback processes.
* Strong organizational and project management skills, with the ability to independently manage multiple projects, stakeholders and deadlines.
* Good analytical understanding and confidence working with social media and digital marketing KPIs.
* Familiarity with CRM and email marketing platforms (such as Bloomreach or Klaviyo), content management systems and creative tools is an advantage.
* Experience working with creative, production or performance marketing agencies is a plus.
* Excellent English skills (C1\) and working knowledge of German, particularly for working with German\-language content.
* A proactive, reliable and solution\-oriented mindset, with a willingness to take ownership, contribute ideas and collaborate across teams.
*What we offer**
A permanent full\-time position in a growing e\-commerce environment.
* Hybrid working model with 3 days in the Berlin office and 2 days working from home.
* Flexible working hours and a structured onboarding process.
* Varied and meaningful tasks with room to learn, contribute ideas and develop professionally.
* The opportunity to build deeper expertise in digital marketing, social media, content production and e\-commerce.
* The opportunity to take ownership of projects and contribute to digital campaigns and product launches.
* Employee discount on Rotho products.
* A modern workplace and a collaborative team.
*Interested in joining our team?**
We look forward to receiving your application. Please indicate your salary expectations and earliest possible starting date.
*Contact**
Email: jobs@rotho.com
Website: www.rotho.com
Rotho Kunststoff GmbH
Human Resources Department
Hauptstraße 84
79733 Görwihl
Germany