VERIFIED ENGLISH WORKPLACE
Global Director Fabric Care (d/f/m)
Henkel • Düsseldorf, DE
100% English First
About this Position What you´ll do Leads brand positioning to support the implementation of the BU value proposition Develops strategies to ensure consistent customer experience Manages and coordinates brand architecture in terms of nomenclature, book-values etc. Develops brand guidelines to ensure consistency in look and feel Analyzes brand health indicators Organizes market research and develops plans to address deviations in brand structure Develops concrete action plans to mitigate deviations Leads global brand strategy and steers brand portfolio as well as trademark strategy Supports marketing team in developing product/concept communication materials to position Henkel BU across all Customer Touch points Supports and leads branding guideline for digital Develops systematic approaches and programs to identify and map Consumer Journey Generating long-term innovation ideas and developing them with technical functions