VERIFIED ENGLISH WORKPLACE
Junior CRM Manager - 24-months FTC
zooplus • München, Germany
100% English First
The duration of the contract will be 2 years.
As Junior CRM Manager at bitiba, you support the execution and optimization of data-driven customer lifecycle initiatives to drive retention, engagement, and customer value.
You work closely with CRM, Marketing, and Category teams to analyze customer behavior, improve campaign performance, and contribute to scalable growth initiatives across markets.
Main Responsibilities
- Support the identification and execution of CRM-driven growth levers across the customer lifecycle (e.g. activation, retention, reactivation)
- Analyze customer behavior, campaign performance, and segmentation to derive actionable insights for improving engagement and retention
- Support the planning and optimization of CRM campaigns (e.g. email, push) in close collaboration with central CRM and marketing teams
- Monitor and report CRM-related KPIs (e.g. retention, at risk,