Senior Expert Marketing Planning & Performance (m/f/d)

About your tasks

• Build and own our marketing planning process: Establish the calendar, templates, responsibilities, governance and decision rules for annual planning, in-year forecasting and regular budget reviews.
• Create one integrated marketing plan: Consolidate country and channel plans, challenge assumptions and align priorities, budgets and financial targets with Controlling and the relevant marketing stakeholders.
• Turn performance into decisions: Develop budget and marketing-mix recommendations based on CDM, CLV, contribution targets and relevant channel metrics, track plan versus actuals and initiate adjustments throughout the year.
• Steer cross-functional planning reviews: Bring Country Management, channel teams and other stakeholders together, structure trade-offs and use insights from MMM, incrementality and attribution to support transparent