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Senior Loyalty Program Manager (All Genders)

zooplus • Munich, Bavaria, de
100% English First
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As a Senior Loyalty Program Manager, you will own the development, optimization, and performance of our customer loyalty program. You will be responsible for increasing customer engagement, retention, and lifetime value by delivering compelling loyalty initiatives and seamless customer experiences. Working closely with Marketing, Product, Sales, IT, and Analytics teams, you will translate customer insights into programs and campaigns that drive measurable business impact.

Key Responsibilities

  • Own and continuously optimize the loyalty program strategy, structure, and customer value proposition.
  • Develop initiatives that increase customer engagement, retention, repeat purchases, and long-term loyalty.
  • Analyze loyalty program performance and customer behavior data to identify opportunities for improvement.
  • Partner with Product and Customer Experience teams to optimize customer journeys and