Arbeitguru
VERIFIED ENGLISH WORKPLACE

Senior Product Manager – Retail Media Data, Measurement & Auction Strategy (m/f/d)

redcare-pharmacy • Köln, NRW, de
100% English First
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About your tasks:

  • Own and develop the product strategy and roadmap for Retail Media auction performance, data, measurement and reporting.

  • Shape our auction strategy by defining requirements and identifying opportunities to improve bidding, ranking, relevance and commercial performance.

  • Define advertising tracking requirements, event taxonomies and data contracts across campaign management, ad serving, customer interactions, attribution and reporting.

  • Ensure advertising data is reliably ingested into the Unified Data Platform and made available for internal reporting, advertiser reporting, measurement and optimisation.

  • Develop measurement and reporting capabilities that help advertisers understand campaign effectiveness, incremental sales, reach and return on advertising investment.

  • Partner with Data Science, Data Engineering, Analytics and software engineering to translate